Bachelor

International Business

BBA in International Business: Mastering Global Strategy & Markets

A Bachelor of Business Administration (BBA) in International Business will provide you with the knowledge and skills needed to understand the complexities of the global marketplace. This degree will enable you to have the skills for employment in multinational companies to develop and to contribute towards the implementation of your organization’s global strategy that seeks competitive advantage in an ever changing global environment.

Learning Objectives

At the end of the course you will achieve the following learning outcomes:

  • Develop strategic plans for international market entries and expansion.
  • Undertake risk assessments for entries into global markets
  • Manage financial, operational, and legal challenges in international business.
  • Adapt leadership and management approaches across cultures.
  • Manage digital marketing and e-commerce for global business growth.
  • Understand and manage the ethical and legal complexities in international trade.
  • Innovate and create business opportunities in an international setting including mergers and acquisitions.

 

Programme

We offer the 3rd and Final year of our Bachelor of Business Administration (BBA) degree in International Business online. This is a Level 6 qualification of the French and European Qualification Framework and is French State recognized. We invite graduates that have achieved Levels 4 and 5 qualifications and are therefore eligible to join this Level 6 BBA degree program. Graduates of the UK Ofqual approved Level 5 Diplomas (ATHE, ABE, NCC, OHTM Qualifi, Eduqual) are invited to join us for this exciting online Top Up BBA Degree in International Business which will be about 12 to 15 months duration.

img
Business Affairs and International Development Manager

Professional Certification recognized by the French State – RNCP 35106.

Global Business Strategies

  • Theories of international business strategy (Porter’s Diamond, PESTLE analysis, SWOT analysis)
  • Market entry strategies (exporting, joint ventures, franchising, FDI)
  • International risk assessment
  • Mergers, and acquisitions

International Trade & Finance

  • International trade theories
  • Trade agreements and economic blocs
  • Foreign exchange markets and currency risk management
  • Tariffs and barriers to international trade

Cross-Cultural Management

  • Theories of cultural dimensions (Hofstede, Trompenaars, Hall’s cultural framework)
  • Cross-cultural communication in business
  • Managing multicultural teams and expatriates
  • Negotiation strategies across cultures

Global Marketing & Digital Strategies

  • Global market segmentation, positioning, and branding
  • Digital marketing strategies for international business (
  • E-commerce and online international business models
  • Global Distribution
  • International product adaptation vs. standardization

International Business Law

  • International commercial law and contracts
  • Trade regulations and compliance
  • Legal aspects of mergers, acquisitions, and foreign investment
  • International business disputes

International Business Innovation

  • Innovation strategies and disruptive business models
  • Global investment strategies
  • Support and incentives for international entrepreneurs