Bachelor

Marketing

Strategic Marketing: Mastering Consumer Insights & Growth Strategies 

Every business today operates in a very competitive and dynamic environment. They require marketing professionals to develop products to meet the needs of customers, increase revenues and sustain long term growth for their organisation.

Marketing studies provides you with the knowledge and skills that are vital to meet the challenges of the competitive environment. It is about understanding and application of market research, consumer behaviour, product and brand management and improving the organisation’s relationships and reputation with their customers.

Digital technology has given the organisation opportunities to develop marketing strategies for growth. You will learn and gain marketing expertise that will enable you to achieve your personal career goals. Your organisation will benefit from your marketing expertise and your ability to innovate and develop effective solutions to resolve marketing problems.

Learning Objectives

At the end of the program you will achieve the following learning objectives:

  • Learn and apply strategic marketing planning
  • Analyze and understand consumer behavior
  • Understand effective means of market research and data analysis
  • Effective Brand management principles
  • Understand Digital marketing and Social Media Strategies
  • Sales Management
  • Develop marketing communication strategies
  • Evaluate international marketing strategies

Programme

We offer the 3rd and Final year of our Bachelor of Business Administration (BBA) degree in Marketing online. This is a Level 6 qualification of the French and European Qualification Framework and is French State recognized.

We invite graduates that have achieved Levels 4 and 5 qualifications and are therefore eligible to join this Level 6 BBA degree program.

Graduates of the UK Ofqual approved Level 5 Diplomas (ATHE, ABE, NCC, OHTM Qualifi, Eduqual) are invited to join us for this exciting online Top Up BBA Degree in Marketing which will of about 12 to 15 months duration.

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Responsable Marketing Communication

Professional Certification Recognised by the French State
At Level 6 – RNCP 35674

Strategic Marketing Management

  • Strategic Market Planning
  • Marketing Strategy Development

Marketing Research and Analysis

  • Quantitative and Qualitative Research methods
  • Market segmentation analysis

Consumer Behavior

  • Cultural influences on buyer behavior
  • Psychological factors of consumer decision making

Digital Marketing

  • Social Media Marketing Strategies
  • e- commerce business models

Brand Management

  • Building and sustaining brands
  • Brand positioning

Marketing Communications

  • Advertising and Promotion strategies
  • Public Relations
  • Event Marketing
  • Crisis Management

International Marketing

  • International Markets Entry
  • Cross culture marketing strategies
  • Global supply chain management
  • Emerging markets

Services and Retail Marketing

  • Relationship Marketing
  • Retail and online marketing strategies
  • Loyalty Programs