Master

Strategic Marketing and Data Analytics

Data-Driven Marketing Strategy

Using data and market intelligence allows executive Marketing executives to drive innovation to achieve the strategic objectives of their organization.Through a comprehensive analysis if data marketing managers will be able to make informed decisions to achieve competitive advantage in a crowded and dynamic market place. This course will provide understanding and application of predictive modelling and business intelligence to effectively need to understand and meet the needs of customers.

Learning Objectives

At the end of the course, the student will achieve the following learning outcomes:

  • Develop Strategic Marketing Plans
  • Apply Data Analytics techniques for Marketing Decisions
  • Engage and optimize Digital Transformation Initiatives for improved marketing performance.
  • Conduct market and consumer behavior research
  • Learn effective Implementation of AI and Automation in Marketing
  • Utilize data analytics to achieve strategic objectives of return on investment and growth.

Programme

Graduates of the UK Ofqual approved Diplomas (ATHE, ABE, NCC, Qualifi, OTHM) At Level 6 are invited to join us for this exciting online Top Up MBA Degree in International Business Development. Those that have completed the approved UK Ofqual qualification (ATHE, ABE, NCC, Qualifi, OTHM) at Level 7 with 120 credits will only be required to complete a Project that is specifically related to International Business Development. We will appoint a supervisor subsequent to our approval of your Project Proposal. Our project application form is available here.

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Manager des Stratégies Communication Marketing

A Professional Certification at Level 7
recognized by the French State – RNCP 36982

We require completion of 5 courses and a Strategic Marketing and Data Analytics Project for the Master of Business Administration in Strategic Marketing and Data Analytics (60 ECTS) And a Final Project in Strategic Marketing and Data Analytics (30 ECTS)

Strategic Marketing Management

  • Foundations of marketing strategy
  • Competitive positioning and differentiation
  • Brand management
  • Customer-centric marketing approaches

Consumer Insights and Behavioral Analytics

  • Behavioral factors in consumer decision-making
  • Advanced market research techniques
  • Customer segmentation

Marketing and Business Intelligence

  • Fundamentals of data analytics for marketers
  • Data visualization and dashboarding
  • Predictive modelling and customer lifetime value (CLV) analysis

 

Digital Marketing and AI-Driven Automation

  • AI and machine learning applications in marketing
  • Programmatic advertising and real-time bidding
  • Chatbots, voice search, and conversational AI
  • Marketing automation tools, Facebook, blockchain.

Marketing Analytics and Performance Measurement

  • Key performance indicators (KPIs) for marketing success
  • A/B testing and experimental design
  • Attribution modelling and marketing mix modelling
  • Customer journey analytics and omnichannel strategies

Marketing Project

  • Strategic Marketing & Analytics Integration.
  • Application of marketing and analytics principles to a real-world business problem.
  • Data collection, analysis, and strategic recommendation development.
  • Development of a comprehensive marketing strategy with data-driven justifications.
  • Presentation and defense of findings.